Riviera Nayarit is a dazzling coastal gem on Mexico’s Pacific shore, stretching over 200 miles of golden beaches, lush green mountains, and quaint, colorful towns.

From the bohemian vibes of Sayulita to the pristine waters of the Marietas Islands and the artistic soul of San Pancho, Riviera Nayarit is more than just a destination; it’s an experience that awakens the senses, fills the heart, and offers endless adventures.

Ready to dive into paradise? Let’s explore these three captivating destinations that promise to steal your heart.

<h2>1. Sayulita: Embrace the Magic of Bohemian Beach Life</h2>

Sayulita is the heart of Riviera Nayarit’s soul—a place that welcomes surfers, artists, wanderers, and romantics alike. This colorful beach town is alive with the vibrant spirit of Mexico, blending the relaxed vibe of a surfer’s paradise with the charm of a local community. Imagine strolling down cobblestone streets lined with artisan shops, sipping a freshly made drink while the sound of waves fills the air, and watching surfers catch the last wave as the sun dips below the horizon. This is Sayulita, and it’s a place you’ll never want to leave.

Sayulita

Getting there: Sayulita is just a 45-minute drive from Puerto Vallarta International Airport, making it an easy escape from the city. Renting a car is ideal if you plan to explore the surrounding areas, but taxis are also convenient. The scenic coastal road to Sayulita offers glimpses of turquoise bays and lush jungle, setting the mood for the adventure ahead.

Where to eat: For an authentic Sayulita experience, start with El Itacate, famous for its massive, mouthwatering tacos filled with everything from slow-cooked grilled shrimp. Craving a mix of Mexican and international flavors? Head to La Rustica, where wood-fired pizzas are topped with local ingredients and served with craft drink. End your day with a frozen treat from Chocobanana, an iconic café known for its chocolate-dipped bananas—perfect for cooling off in the tropical heat.

Where to stay: Wake up to ocean views and the sound of waves at Hotel Ysuri Sayulita, a boutique hotel with a stunning infinity pool and charming, rustic rooms just steps from the beach. For a truly unique stay, Amor Boutique Hotel offers individually designed rooms perched on a hillside, with breathtaking views of the sea and lush jungle. Each suite feels like a private hideaway, making it the perfect spot to unwind and reconnect.

Opening hours: Sayulita is a town that never truly sleeps. The beach and markets are alive from early morning until dusk, while the nightlife keeps the energy going late into the night. From morning yoga sessions by the sea to salsa dancing under the stars, Sayulita offers something for everyone.

What to bring and tips: Bring cash for the local vendors, a reusable water bottle, and your swimsuit. Sayulita is famous for its waves, so if you’re a beginner surfer, book a lesson with a local surf school to catch your first wave. Just remember, Sayulita’s charm lies in its relaxed pace, so take your time and soak it all in

<h2>2. Marietas Islands: Discover the Hidden Beach and Underwater Wonderland</h2>

The Marietas Islands are a hidden paradise within Riviera Nayarit, where untouched beauty and surreal landscapes captivate all who visit. Known for the Hidden Beach, a secluded spot inside a cave with a secret entrance, these islands feel like they belong in a dream. The beach is only accessible by swimming through a tunnel, adding a touch of adventure to this incredible destination. Beyond the beach, the surrounding waters are an underwater playground filled with vibrant marine life, making it a must-visit for nature lovers and thrill-seekers.

Marietas Islands

Getting there: Tours to the Marietas Islands typically depart from Punta Mita, about 20 minutes from Sayulita. It’s best to book a guided tour, as the islands are protected to preserve their natural beauty. The boat ride is an experience in itself, with the vast ocean stretching out before you and the sight of dolphins and sea turtles often accompanying your journey.

Where to eat: After your adventure, satisfy your appetite at Si Señor in Punta Mita. Their ceviche, bursting with fresh flavors, is the perfect complement to a day on the water. Pair it with a tangy drink and let the refreshing ocean breeze wash over you as you enjoy a meal with your toes in the sand.

Where to stay: For a touch of luxury close to the Marietas, Four Seasons Punta Mita offers private villas, infinity pools, and ocean views that redefine relaxation. If you prefer a boutique experience, Casa de Mita provides an all-inclusive, intimate retreat with beachfront rooms, gourmet meals, and a focus on personalized service.

<h2>3. San Pancho: A Quiet Escape with Artistic Charm</h2>

Just a short drive from Sayulita, San Pancho (officially called San Francisco) is a quieter, more artsy village with an unmistakable charm. The town’s bohemian spirit shines through its colorful murals, local galleries, and annual music and art festivals. San Pancho is a place to slow down, breathe deeply, and immerse yourself in the beauty of Mexican culture. Imagine spending the afternoon wandering through art galleries, sampling local treats, and ending the day with your toes in the sand, watching one of the most beautiful sunsets on the Pacific coast.

San Pancho

Getting there: San Pancho is only a 10-minute drive from Sayulita, and you can easily take a taxi or rent a bike to explore the scenic route. If you’re up for it, walking from Sayulita is a great way to take in the coastal landscape and discover hidden beaches along the way.

Where to eat: Start your day with breakfast at Maria’s, a cozy spot known for its organic dishes and fresh smoothies. For lunch or dinner, head to Barracuda San Pancho for seafood delights like fish tacos, grilled shrimp, and ceviche made with local ingredients. Enjoying a meal here feels like dining at a friend’s home—warm, welcoming, and packed with flavor.

Where to stay: Hotel Cielo Rojo is an eco-friendly boutique hotel in the heart of San Pancho, where each room is decorated with handcrafted art and textiles. If you’re seeking a more nature-oriented stay, La Patrona Polo & Equestrian Club offers unique accommodations with lush surroundings and access to horseback riding and polo experiences.

Opening hours: San Pancho is best enjoyed during the day, as you explore its art galleries, shops, and beach. The town is known for its live music scene, with local bands performing in the evenings, especially during the winter high season.

What to bring and tips: Bring a reusable water bottle, comfortable shoes, and a camera to capture San Pancho’s vibrant art. If you’re here in February, don’t miss the San Pancho Music Festival—a celebration of local and international artists that fills the town with music and joy. San Pancho’s beauty lies in its peaceful, authentic vibe, so be ready to embrace the slower pace and savor each moment.

Riviera Nayarit isn’t just a place; it’s a collection of experiences that leave you with memories of warmth, laughter, and beauty. Whether you’re surfing the waves in Sayulita, snorkeling in the hidden coves of Marietas, or strolling through the art-filled streets of San Pancho, each destination offers a unique story that stays with you long after you leave. The Pacific coast of Mexico has a magic all its own, and Riviera Nayarit invites you to be part of it—where every sunset feels like the first, every wave is a new adventure, and every moment becomes a cherished memory.